pineslog
Roadmap · 48 months

The 6 macro-phases.

Six phases, four years, one goal. The non-linear path from zero to a million. Slow at the start (validation + audience), compounding hard in the back half.

M1
M4
M7
M10
M13
M16
M19
M22
M25
M28
M31
M34
M37
M40
M43
M46
F0 · Foundation
F1 · Services · Cash flow
F2 · Content & Audience
F3 · Micro-SaaS v1
F4 · Scale Phase 1
F5 · Scale Phase 2
F6 · Acceleration to $1M
◆ Cumulative revenue
$0$250K$500K$750K$1.0MM0M6M12M18M24M30M36M42M48$1M target
F0

Foundation

M1-2

Setup, positioning, first 100 followers. Niche: AI automation for SMBs / dev tooling.

  • ›Niche selection (5 conversations)
  • ›Brand setup (X / LinkedIn / GitHub / landing)
  • ›Offer stack (3 packages)
  • ›Zero-cost stack (Notion, Cal, Stripe, Loom, n8n, Cursor)
F1

Services · Cash flow

M1-9

Immediate cash flow by selling AI/automation expertise to SMBs. Reinvest 100% in audience and product.

  • ›Cold outreach: 20 contacts/day for 90 days
  • ›Packages from $1.5K to $8K
  • ›2-3 clients per month
  • ›Public case study from every project
Target M9: $50,000
F2

Content & Audience

M2-48

Compounding asset: build in public, always-on. X, LinkedIn, YouTube, Newsletter.

  • ›X: 1 thread/week + 2 posts/day
  • ›LinkedIn: 3 B2B posts/week
  • ›YouTube: 1 video/week from month 6
  • ›Newsletter 1/week from month 3
F3

Micro-SaaS v1

M6-14

Productize the most recurring problem from services. MVP, launch, retention-driven iteration.

  • ›10 validation interviews
  • ›MVP in 6-8 weeks
  • ›Pricing from $29 to $99/month
  • ›Launch: ProductHunt + audience + F1 clients
Target M14: $80,000
F4

Scale Phase 1

M12-24

From freelance to a small AI studio with a main product. Team leverage, pricing up.

  • ›Hire: 1 VA + 1 junior dev
  • ›Service pricing +30-50%
  • ›Productized service
  • ›Launch product #2 (info-product or course)
Target M24: $300,000
F5

Scale Phase 2

M24-36

Revenue diversification: SaaS + premium community + opportunistic acquisitions.

  • ›Team of 3-5 people, codified SOPs
  • ›Premium community / membership
  • ›Micro-SaaS acquisition ($20-80K)
  • ›Optional DTC physical brand
Target M36: $700,000
F6

Acceleration to $1M

M36-48

Final sprint: paid acquisition, partnerships, M&A or partial exit.

  • ›Paid acquisition (LTV/CAC > 3)
  • ›Distribution partnerships
  • ›Exit valuation (3-5x ARR)
  • ›Reinvest in next bet
Target M48: $1,050,000